Title section

A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.

Define

Flavour-led. System-built. Designed to scale.
Project type
Category
Roles

Personal project

Food Packaging

Brand Identity / Packaging Design / Illustration / Animation / Photography

Title section

A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.

Define

Flavour-led. System-built. Designed to scale.
Project type
Category
Roles

Personal project

Food Packaging

Brand Identity / Packaging Design / Illustration / Animation / Photography

Define

Flavour-led. System-built. Designed to scale.

Title section

A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.

Define

Flavour-led. System-built. Designed to scale.

Differentiation

In a category dominated by uniform packaging formats, Fruity Brudies adopts a familiar milk-carton shape to stand apart on shelf.

The Visual System

A modular visual system designed for multi-SKU expansion.

Brand in Action

Real-world applications of the visual system.

Brand in Action

Real-world applications of the visual system.

SUNNA LEE

Senior Brand Designer / Design Ops

Behance

Linkedin

Say Hello!

hello@sunnalee.com

Let’s talk /

hello@sunnalee.com