
Title section
A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.
Define
Flavour-led. System-built. Designed to scale.
Project type
Category
Roles
Personal project
Food Packaging


Title section
A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.
Define
Flavour-led. System-built. Designed to scale.
Project type
Category
Roles
Personal project
Food Packaging
Define
Flavour-led. System-built. Designed to scale.


Title section
A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.
Define
Flavour-led. System-built. Designed to scale.

Differentiation
In a category dominated by uniform packaging formats, Fruity Brudies adopts a familiar milk-carton shape to stand apart on shelf.

Differentiation
In a category dominated by uniform packaging formats, Fruity Brudies adopts a familiar milk-carton shape to stand apart on shelf.

Differentiation
In a category dominated by uniform packaging formats, Fruity Brudies adopts a familiar milk-carton shape to stand apart on shelf.

The Visual System
A modular visual system designed for multi-SKU expansion.
























Brand in Action
Real-world applications of the visual system.

Brand in Action
Real-world applications of the visual system.







