SUNNA LEE

FRUITY BRUDIES

Overview

A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.
Project type

Personal project

Category

Food packaging

Roles

Art direction / Branding / Copy writing / Packaging / Illustration / Photography


Define


Flavour-led.
System-built.
Designed to scale.

THE VISUAL SYSTEM

A modular visual system designed for multi-SKU expansion.

The package

BRAND
IN ACTION

Real-world applications of the visual system.