Overview

A conceptual drinking yogurt brand designed to make the ordinary extraordinary. Through a playful rethinking of everyday yoghurt.
Project type

Personal project

Category

Food packaging

Roles

Art direction / Branding / Copy writing / Packaging / Illustration / Photography

Art direction / Branding /
Copy writing / Packaging / Illustration / Photography

THE VISUAL SYSTEM

THE VISUAL
SYSTEM

A modular visual system designed for multi-SKU expansion.
A modular visual system designed for multi-SKU expansion.
A modular visual system designed
for multi-SKU expansion.
01
Refined and Sleek Packaging

A elegant package design that evokes a sense of exclusivity, sophistication, and convinces its high-price.

02
Korean Traditional Illustration

Delicately crafted illustrations inspired by Korean heritage, highlighting the product’s oriental fragrance.

03
Minimalist Color Palette

A carefully selected color scheme that complements the luxurious scent and elevates the overall aesthetic.

04
Elegant Typography

Curved, sophisticated typefaces that add a touch of refinement to the design.

BRAND
IN ACTION

BRAND IN ACTION

A modular visual system designed for multi-SKU expansion.
A modular visual system designed for multi-SKU expansion.
A modular visual system designed
for multi-SKU expansion.

Say hi

hello@sunnalee.com

Linkedin

Instagram

Behance

PROJECT

NEXT

Next

Say hi

hello@sunnalee.com

Linkedin

Instagram

Behance

PROJECT

NEXT

Next

Say hi

hello@sunnalee.com

Linkedin

Instagram

Behance

PROJECT

NEXT

Next